Why hire me?

Why hire me?

Stand-out Work

Hashtag Sports Award-nominated campaign

A baseball with a tweet printed on it, mentioning a Dodgers World Series wish for a birthday, placed on a bench with a blurred stadium background.

MLB x Twitter | #FreeBaseball

As the lead strategist for this award-recognized campaign, we worked collaboratively with the MLB to create a unique experience to bring fans and their Tweets closer to the game -- to be the Roar of the Stadium from afar and continue a critical component to all baseball games for fans - have the chance to "catch" or "receive" a ball from the field.

Insights, Innovation , Ingenuity

A postcard attached to a metal pole at a baseball stadium, featuring the message 'WISH YOU WERE HERE' next to text in Korean, with a World Series logo.

MLB x Twitter | #PostcardsFromHomePlate

Leading the strategy behind this never-been-done before work, our research showed that while fan conversation on Twitter was flat year-over-year, the global reach was growing steadily: baseball tweets in different languages were increasing and MLB’s international presence was soaring.

In a first-ever, @MLB tweeted in different languages to their fans to drive inclusivity and engagement on the platform.

The results? Fans from 54 countries tweeted in their excitement for the game, yielding 333M impressions (that’s a 195% increase YoY!) and 2,000 hashtag mentions - driving record-high engagement for the World Series.

A woman sits at a desk with a laptop, smiling. On the left, text says "Design prompts that work," followed by four bullet points: "Save time on daily tasks," "Tackle complex projects," "Uncover powerful insights," "Learn from AI experts." A play button overlay is present.

Robust learning strategy for Google

Grow with Google | Prompt Essentials Course

As the Director of Strategy at Codeword, I helped lead the insights-driven strategy and approach to Grow with Google’s AI-driven courses.

Through in-depth audience analysis, landscape and competitor audits, and research-backed learning, we created a robust learning strategy to teach professionals how to effectively use prompt-engineering to gain effectiveness and results.

The outcome was more than 21,000 enrolled learners, 98% positive feedback and a 4.8 star rating on Coursera

Unique and notable brand partnerships

A man covered in powder with text overlay "Technology Driving Performance." Texaco and Sports Illustrated Overtime branding visible.

Texaco x Sports Illustrated: Technology Driving Performance

In partnership with Sports Illustrated, I led the strategy, partnership development, creative identity, and paid media for a campaign that seamlessly connected Texaco’s fuel technology with the cutting-edge sports technology elite athletes rely on to perform at their peak.

Featuring NFL stars like Derrick Henry, Jarvis Landry, and DeAndre Hopkins, we took fans behind the scenes to showcase the advanced training and innovations that keep these athletes at the top of their game—just as Texaco’s fuel technology helps vehicles perform at their best.

Rave Reviews

  • Person with long blond hair in front of colorful fan-like background featuring money illustrations.

    Carmen Kiew is a marketing MVP, coming onboard to our startup at a pivotal time of growth, bringing with her the needed skillset of a true utility player. It’s rare to find someone with Carmen's understanding of both the scrappy side of guerilla + influencer marketing as well as vast experience running major acquisition campaigns

    Lisa Raphael, Chief Creative Officer

    (Former manager)

  • A person with short hair, wearing a gray sweater, smiling at the camera against a plain background.

    Simply put, Carmen is one of the best in the business. We've worked together across multiple jobs and accounts, and the experience has always been a pleasure. Carmen is honest, direct, strategic, and knowledgeable about the intricacies of different parts of the digital media business...and mixes that with the perfect amount of humor and wit to make all our jobs more fun

    Julian Mintz, VP of Sales

  • Woman smiling in a professional headshot with a green background.

    Carmen is a both a strong and passionate leader as well as incredibly knowledgeable about all things media. I reported directly to Carmen for almost a year, and she was the kind of leader who took a genuine interest in my career and learning.

    Kaitlyn Buckheit, Director, Learning and Development

    (Former direct report)

  • Smiling person outdoors at a social event

    Carmen is a joy to work with. She has an empathetic approach that makes people want to collaborate with her. When she's excited about something, you know it and this energy is contagious. She believes in the mission of the team and is committed to the work we do.

    Elizabeth Warner, Creative Director

    (Former manager)

  • Person in a light blue jumpsuit and sunglasses standing in front of a colorful mural with floral and leaf designs.

    Working with Carmen is an absolute pleasure and an opportunity everyone should get to experience. Her talent for collaboration and inspiring teams is remarkable. Carmen excels in unearthing audience insights, digging into communities, and highlighting unique perspectives. Her ability to put compelling and influential presentations together that resonate with teams, stakeholders, and clients is such an advantage, especially because she's also able to do this at speed.

    Jordan Leschinsky, Head of Strategy and Insights

    (Former manager)

  • Man wearing glasses and a plaid shirt against a white background.

    I would not call myself a marketer today without the guidance I received from Carmen and I would love to work for Carmen in the future

    Joshua Rollins, Senior Marketing Specialist

    (Former direct report)

  • Smiling person wearing a pink checkered shirt and earrings, standing outdoors with green foliage in the background.

    Continue to have that unabashed creativity. The pitch for Tundra was one of the best ones I've seen us put together. And although it ultimately wasn't the right fit, it definitely opened doors and created dialogue that put us on the right path to something better.

    Royce Hall, Sr. Client Partner

  • A woman with blonde hair, wearing glasses and a brown plaid blazer, against a black background.

    Carmen is an authentically enthusiastic team member, always determined to deliver great work and make a lasting impression on the people she works with. When working with her, I appreciate her collaboration, willingness to try a new approaches, and unique perspective

    Danielle McGinnis, Creative Specialist

Confident and Authentic Speaker

Featured Panelist - SXSW

Featured panelist at SXSW 2024 discussing the rise of the freelance worker, the shift from full-time employment to freelancing, the impact on worker trust, the changing labor market, and the increasing number of highly-skilled tech workers and how they're embracing AI to increase their productivity and earnings

Four panelists sitting on stage during SXSW 2024 conference; a banner with branding is visible behind them.

Interview - NBC Sports Bay Area

The team’s longtime first baseman sat down with me for the latest edition of “Summer Sunday,” where he shared which achievements he’d like to realize in a Giants uniform -- and cracked some classic Belt jokes along the way.

Culture and Community Advocate

  • Twitter Asians BRG

    Social Lead

    2019 - 2022

    Foster community engagement, advocacy, and inclusion initiatives

  • Twitter Next Culture Crew

    2020 - 2022

    Led and coordinated meaningful conversations with marketing leaders in the marginalized communities

  • SF SPCA Animal Assisted Therapy

    2022 - Present

    Facilitating communication, healing, and motivation through certified companion animal therapy programs 

  • SFO Wag Brigade

    2024 - Present

    Providing emotional support and stress relief through certified therapy animals at San Francisco International Airport. 

  • Berkeley Humane Soociety

    2024 - Present

    Foster cats and kittens in the community and champion adoption advocacy